Why vs What when you create for Instagram & 1 Bowl Black Peppercorn and Strawberry Galette

strawberries galette with thyme and peppercorn

I'm a huge TED talkwarm by day and a Podcast lover by night.  Are a comforting additions I started when I was breastfeeding and I now carry on while I cook or edit my photos.
So , for a few weeks  I kept coming across over and over this concept of Why vs What, in different forms and from different angles. And the message was really streaming down to me like "hey this is something you wanna get gal, so do listen up".

Although I was completely hooked by the talks, it wasn't a-ha moment for me only until recently. When I  found some live examples on Instagram that totally resonated and made it tangible. Because. the. why. wasn't quite there.

That made me realise that not knowing the why behind what we do makes impossible to find our true calling.

I really wish I had in me this "little" concept when I started it out on Instagram. It would have made my life so much easier from the begin.

Truth said, we have a very little control on the social media platforms where we share our work, and certainly, no control over the so-called algorithm and its tantrums. And that can be frustrating.
However,  like with a baby, we can only control our reactions and your interpretations, which means we need to know why we do what we do.

What is the reason the why is so important for finding our calling and how it can help to stay up in the Instagram game?

The difference between what we do and knowing why we do it, it's painfully obvious. Nevertless, when it comes to creativity it has a deep impact on how we can deliver our ideas. If we know the real reasons behind our actions, those that make us jump out of bed in the morning, we become able to deliver meaningful contents that make us proud and engage our audience.

Let's say you are an illustrator and keep posting really beautiful sketches of multiple kind, maybe no captions at all and not a bold storytelling with a clear direction. You don't know what exactly to say and most of all, why to say it! Well chances are nobody will notice you. There're so many incredible illustrators out there! But, for instance let's say that you are an illustrator, not better than many others, but that you really want to work as newspaper comic strips creator  (gosh if  I am old, I  don't think this career exists any more... Anyways!). You become very good at sketching  perfect "jokes" about Instagrammers, demystifying our little idiosyncrasies in an intelligent manner, writing sharp captions on point and so on.., well you have SOMETHING there for sure.

strawberries galette with thyme and peppercorn
strawberries and thyme galette_vegan
strawberries galette with thyme and peppercorn
strawberries galette with thyme and peppercorn

If you know your why you have options on what you what can be.

My why is inspiring women awaken a creative purpose aligned with their ethos, and create community of like-minded creatives. My what is to blog on the topics, create free resources for my newsletter, workshops, gatherings...

With a clear why you can move people and create a sense of connection and sometimes urge that engage your audience in a conversation that lasts.
However, if you don't know your why and it's hard to tell what are you talking about, even the pretties grid can lose its grip over the time.

When you know your whys you deliver a message that is bold, crystal clear, and linear.

If you know your why, you are going to be proud of what you deliver so your voice will be bold and loud.
 What they always say about Instagram?  Be coherent first thing. If you don't know your why it'll be hard to be cohesive, even just in the images. A clear message is something that stays, that is understandable at the first glance. Your tribe will see you from far.
So for instance, my images are moody because I want to deliver that sense of cosy, curated living that the food always reconnects me with. Doesn't mean I will not make bright images (what about this recipe) but they will maintain that rustic appeal.

Instagram is a platform designed for quick scrolling. Be aware of your whys it determines if we will stand out from the crowd or not.

We can deal with it long term

When we know the deep meanings behind what we do and how we do it, we are fuelled for the eternity.
Long term is a big deal, I hear so many people that are tired to post every day and don't find any pleasure besides maybe some human connections that they created. And I totally get it, seriously. When you have a big feed can be draining. But knowing the big reason behind posting every day puts everything in a perspective, right? For me, one reason is my followers. I really want to inspire them a sustainable and beautiful lifestyle and help with their photography.

Hope this makes sense for you and that I gave you some useful insights if you are starting this venture in social media.

strawberries galette with thyme and peppercorn

Now the recipe.
Is the easiest galette you can find, unmistakable and jus 2 bowls and a spoon equipment. A quick indulgence in case is that kind of day!

Making time 15 minutes
Cooking time 20 minutes
Chilling the dough overnight (optional but recommended)

Makes 3 galettes disks of 20 cm (when open)

2 cups brown flour (lighter than whole grain flour)
8 Tbsp coconut oil softened but not liquid
4 Tbsp Coconut Sugar
2 Tbsp plant yoghurt
1/2 cup ice cold water
1/2 tsp salt

3-4 punnets of strawberries
1/2 lemon, the juice
6 tablespoons of Xylitol or equivalent Stevia
Fresh thyme to taste
Fresh ground black peppercorn to taste
Pinch of salt

For the Egg free brush mix together:
2 Tbsp coconut sugar
4 Tbsp coconut or almond milk ( or other rich plant milk)
1 tsp coconut oil

Preheat the oven at 200°C. Lower down all the racks if possible, the galettes need more heat from the bottom.

Rinse and cut the strawberries in half or quarters and add to a mixing bowl. Add the lemon, salt and the Xylitol, some thyme leaves and ground pepper.
Set aside to rest.
In a metal bowl whisk the flour with the salt the sugar. Then incorporate the coconut oil and keep whisking with the fork until you have a sandy/coarse consistency.
Little by little add the water. Incorporate it with the help of a wooden spoon, until you've a slightly sticky pastry dough.
Fold it together with your hands making a smooth soft ball. The less you work with your hands the better. You basically aim to "assemble" the dough together.
If you can leave the dough in the fridge overnight, closed in a airtight container dusted with flour. This allows the gluten to relax and moist to be absorbed for that nice flaky consistency.

Divide into 3 small balls.
Cut 6 square pieces of oven paper and put the 3 balls in between the paper pieces like in sandwiches. Roll them out with a rolling pin 6-8 mm thick.

Taste the strawberries for thyme and pepper and adjust if needed. Fill the strawberries in the centre of each galette and close the edges without covering all the fruits. Do the same with all three galettes.
Brush your galettes with generous eggs-free-wash and put into the oven to cook for 18-20 minutes at 200°C.

Eat tepid or cold. And if you ask me, best with a good Italian espresso along.